Privacy policy

This website is operated by PXP Point Real Estate L.L.C (“PXP”), a licensed real-estate broker in Dubai, United Arab Emirates. It presents Address Villas Tierra, a project by Emaar, and is not the developer’s website.

What we collect

When you send a form we receive the name, phone number and, if you give them, the email address and message you typed, together with the page you were on, the first page you opened on this visit, the address of the page you came from, how long you spent on the page, the button you pressed, the language of the page, your device type, your browser's language and time zone, the country of the phone number you typed, and the advertising parameters (utm, gclid, fbclid and similar) in the address of that page or of the first page of your visit. With every form we also receive the IP address of your connection and its approximate location. The first time you tap the phone field, the page asks ipwho.is, a location service, for your country's dialling code so the field starts with it; ipwho.is sees your IP address to answer. If you accept cookies we also record analytics identifiers.

Why

To answer your enquiry, to send you the file you asked for, and to understand which advertising brings enquiries. We keep your details in our customer system (AmoCRM), our email and our internal messaging for as long as we work with you and for the period required by UAE law.

Who sees it

PXP staff, and the processors we use to run the site and the customer system (Vercel, AmoCRM, Telegram, our email provider, and ipwho.is for the dialling code, and Microsoft Clarity for how the pages are used), and the advertising platforms named under "Advertising measurement" below, in the form described there. We do not sell your details. We may pass your enquiry to Emaar only when you ask us to reserve a unit.

Cookies

Analytics and advertising cookies are set when you use the site. You can decline them in the banner and the site still works.

The site also keeps four small notes in your browser: your answer to the cookie banner; the dialling code looked up for the phone field; the first page you opened on this visit, which is sent with your form so we know which page or advertising brought you; and the browser identifier described below. The dialling code and the first page are kept only until you close the tab.

Browser identifier

To measure how well advertising works, the site may store a random pseudonymous identifier, pxp_vid. It does not directly contain your name, phone number or email address, and it helps to recognise the same browser when advertising results are measured. The identifier is not created, and is deleted, if you decline advertising cookies.

Visit recordings

With your consent, the site uses Microsoft Clarity (Microsoft Corporation) to see how visitors use its pages: where they tap, how far they scroll and where they leave, so that we can make the pages easier to use. Clarity records these actions and sets its own cookies. What you type into a form is hidden in your browser before anything is sent, and we do not use the recordings to identify you. If you press “Decline” in the cookie banner, Clarity stops at once and is not used on the pages you open after that.

Advertising measurement

With your consent, the site uses the Measurement Pixel and the Conversions API of the OpenAI advertising platform (ChatGPT Ads) to find out which advertising leads to enquiries. After you send a form, information about the enquiry may be passed to OpenAI from your browser and from our server. Before it is passed, your phone number, email address and name are normalised and turned into cryptographic SHA-256 hashes; the original contact details are not included in these advertising requests. OpenAI may use these hashes to match the enquiry to an interaction with an advertisement. The random browser identifier, the identifier of the advertising click, the address of the page without the form data, your IP address, browser type, country and city may be passed as well. If you press "Decline" in the cookie banner, OpenAI advertising measurement is switched off, the related cookies and pxp_vid are deleted, and no information about your enquiry is passed to OpenAI.

With your consent, the site also reports an enquiry to Google Ads (Google Ireland Limited), so that we can see which Google advertising leads to enquiries. After you send a form, your email address, phone number and name are normalised and turned into SHA-256 hashes by the Google tag in your browser and passed to Google together with the enquiry event and, if you came from a Google advertisement, the identifier of that click ("enhanced conversions"); the original contact details are not passed. Google may use these hashes to match the enquiry to an interaction with a Google advertisement. If you press "Decline" in the cookie banner, no contact details are passed to Google and no advertising cookies are set.

With your consent, the site also reports an enquiry to Meta (Meta Platforms Ireland Limited; Facebook and Instagram advertising), so that we can see which Meta advertising leads to enquiries. This is done through the Meta pixel in your browser and through Meta's Conversions API from our server. After you send a form, your email address, phone number and name are normalised and turned into SHA-256 hashes, by the Meta pixel in your browser and by our server before sending; the original contact details are not passed. Meta may use these hashes to match the enquiry to an interaction with a Meta advertisement. The random browser identifier, Meta's own browser and click identifiers from its cookies, the address of the page without the form data, your IP address, browser type, country and city may be passed as well. If you press "Decline" in the cookie banner, the Meta pixel is switched off, its cookies are deleted and no information about your enquiry is passed to Meta.

Your rights

Write to info@pxp.ae to see, correct or delete what we hold about you.